Secure ID, LLC was started in 2002 by Detective Sgt. Doug Wierzba and Crime Prevention Office Craig McEwen. They worked for a small town police department in Central Wisconsin. After investigating several missing children cases they were determined to find a better way to help. We found parents and caregivers had a hard time describing the missing child due to being so upset and dealing with the stress of the incident. Sometimes the child was with caregivers who didn't know important information about the child. After careful consideration on how to develop better tools to help in situations like this we designed a customized Child ID card and it became our first product.
We would go to local event and set up shop measuring, weighing and photographing child and printing Child ID cards onsite. These cards can help communicate important physical features of a missing child and can be quickly passed on to other searchers.
Over time we added additional cards to help people, Emergency Contact cards, Hard of Hearing, Autism Awareness, even a Pet ID card! Now, we can help protect your whole family!
Craig has since retired but it wouldn't be the business it is today without his help in the early days. Doug has now brought his Son, Brandon, on board to help run the business. Brandon is a natural as he literally grew up in the business!
Our building is located in Madison, WI but you can find our products on many e-commerce platforms and soon in some stores around the country. We source made in the USA parts and make all of our products locally. It's more expensive but we have better quality control and feel it's the best way to do business.
Even though we are a small, family-owned business, each year we donate a portion of our sales to a local non-profit. Thank you for allowing us to do that!
Doug is half of the Father/Son leadership team at Secure ID, LLC. He is the Co-Founder and current President. He has been giving excellent customer service since day one. In adition to running the day to day operations of the business he works on new product designs (he designed our ICE card) and manages business accounts.
Brandon is our E-Commerce Manager and has been with the company since he was about 5 years old. We still use his photo on our sample Child ID cards! In addition to supervising employees he fulfills most of the online orders and keeps our online presence running smoothly.
Secure ID, LLC is based in Madison, WI. We are located at 2744 Agriculture Drive. Please stop by if you are ever in the area. We offer a small retail shopping area and can do customized cards on site.
We are also available to meet with you to discuss custom products for your home or business. We even offer wholesale pricing for resellers!